The new retail development is situated on Blaina Road in Brynmawr. Adjacent to the site is Lakeside Retail Park with notable occupiers such as Asda, Peacocks, Home Bargains, Pets at Home and Marstons. The market town of Brynmawr is situated in the North Eastern corner of Blaenau Gwent in a strong strategic position located on the A465 Heads of the Valleys Road. It is well connected into the heart of the valley communities with the A467 providing links to Abertillery and onto Newport and to the world heritage town of Blaenavon. The town has a population of 5,599 people with its immediate retail catchment of Blaina, Brynmawr and Nantyglo having a combined resident population of 147,722 and its wider retail catchment of 104,322 residents.