Located in South West Wales, Haverfordwest is in the County Town of Pembrokeshire which serves the County’s principal commercial and administrative centre. The town is approximately 57 miles west of Swansea and 97 miles West of Cardiff. The town benefits from strong road communications being at the junction of of the A40(Carmarthen), A487(St Davids) and A476(Milford Haven). Haverfordwest has a retail catchment in excess of 117,000 incorporating the towns of Tenby, Pembroke, St Davids, Fishguard and Cardigan. Existing retailers in Haverfordwest include: Debenhams, TK Maxx, Next, Boots, Laura Ashley, Sports Direct, Wickes, Carpetright, Pets At Home, Topps Tiles, Currys, Halfords, Morrisons Foodstore and Tesco. The subject site forms part of a new comprehensive development totalling 86 acres which will include 729 new homes. A new purpose retail and leisure scheme comprising 17 units (the Cinema will be above units 12-16) and extending to 101,250 sqft together with 602 car parking spaces. Units will be available from 1,250 sqft. Target opening Early 2018.